The Mass Communications Program at the University of Arkansas at Pine Bluff will host award-winning photojournalist Ronnie Hoof as the keynote speaker during annual Communications Week activities, April 9 through April 13.
Hoof will share insight and advice from his successful 32 years behind the camera during an assembly April 13 at 11 a.m. in the Hathaway-Howard Fine Arts building. An Arkansas native and Arkansas Tech graduate, Hoof started his career at ABC affiliate, KATV in Little Rock. He is currently a photographer for ABC affiliate, WSB-TV, in Atlanta, Georgia, where he has worked for more than 20 years. Over the span of his career, Hoof has worked for many of the networks, including ABC, NBC, and CNN.
Hoof is also the founder of a motivational series, “The Right Stuff,” and speaks to high school and college students, urging them to study and plan for their future. Former President Bill Clinton endorsed the series as a meaningful effort to motivate America’s youth.
Hoof will join a roster of speakers for the Mass Communication Program’s week-long schedule of activities highlighting the impact of media on culture as well as the changes to the industry’s landscape as a result of technology. Other activities scheduled for the week include:
Monday, April 9
9 -10 a.m. – High School Day. Students will tour the Mass Communications facilities and view the movie “It’s Called Life,” produced by Dedric Jones, a career coach at Pine Bluff High School.
From 2- 3 p.m., Toni McCastle-Freeman, general manager of KUAP 89.7 will present a workshop titled “So What You Don’t Want to Be in Radio.” A native east Texan, McCastle-Freeman celebrates 25 years as a radio and television broadcast professional. Her familiar radio moniker, Toni Seville, was once heard as one half of KIPR-Power 92’s Broadway Joe Morning Show, one half of Toni and Brad in the Morning on Hot 96.5-KHTE, and as Midday host on WCZQ, Hot 105.5 in Champaign, Illinois, following the Steve Harvey Morning Show. McCastle also is a former pageant interview coach and judge in Arkansas’ preliminary competitions for the Miss America System and was slated as one of ten “Women to Know” in Little Rock by Power Play Magazine, and is a member of Alpha Kappa Alpha Sorority.
Tuesday, April 10
From 9:30 – 10:45 a.m., Madere Toure will present a workshop titled “Creative Online Portfolios.” Toure is a freelance web designer and front-end developer based in Maumelle, Arkansas. He specializes in User Interface / User Experience design for web and mobile applications, graphic design, logo design, print design services and brand development. Toure also offers a vast range of digital solutions to cater to marketing, advertising, communication, promotion and design needs and custom preferences.
Wednesday, April 11
Mildred “Milli Mills” Batts, a weekend radio personality at Citadel Media (formerly ABC Radio Networks) in Dallas, will present a workshop called,”Run With It: Career Endeavors.” Mills earned a Bachelor of Arts degree from UAPB in speech and theater with a concentration in communications in 1988. She has worked in various broadcast markets and formats as a radio personality in Arkansas, Memphis and Dallas. Since February 2002, Batts has been a weekend radio personality at Citadel Media, where she can be heard through syndication in various markets across the country. After building an extensive radio career, Batts earned a Master of Arts degree in Organizational Management in 2004, and is pursuing a Doctoral Degree in Education – Teacher Leadership. Batts is also a voice-over artist, choreographer, and actress. She was chosen in 1998 as one of Ebony Magazine’s Top 25 ‘Most Successful Black Female Singles’ in America.
The second annual Mass Communications Film Festival will be held from 4 p.m. – 8 p.m in Caldwell Hall. Coordinated by Eva Belle, an instructor in the Mass Communications Program at UAPB, the festival will showcase short films and documentaries written, produced and directed by Belle’s radio/television documentary class.
Thursday, April 12
Nikita Reed, a public relations instructor at the University of Arkansas, will present a workshop titled “Putting Your Brand To Work: Digital Content Strategy.” Reed left the digital marketing world to join her alma mater as a Clinical Assistant Professor in the School of Journalism at the University of Arkansas. Her goal is to share her knowledge on diversity in media, instruct journalists in training in content marketing/strategy, and help recruit minority students to the university. She previously taught in the journalism department as an adjunct instructor teaching online classes (African Americans in Film and African-American in Documentary Film). Reed earned a Master of Arts in Journalism in 2010 from the University of Arkansas and a Bachelor of Arts in English from the University of Memphis in 2005. She was able to transfer her journalism skills into the marketing industry with the nonprofit sector. Her professional experience includes digital marketing for the Memphis Area Transit Authority, St. Jude Children’s Research Hospital/ALSAC, and the National Wildlife Federation. She still creates web content for small non-profits and writes in her spare time.
The public is invited to attend all events. For more information, call (870) 575-8431 or email Dr. Ann White at firstname.lastname@example.org.