Marketing Plans and Strategies Workshop Begins Jan. 26


Carol Sanders | School of Agriculture, Fisheries and Human Sciences

The first of three sessions of the Developing Marketing Plans and Strategies Workshop gets underway Friday, Jan. 26, at the 1890 Extension Complex at the University of Arkansas at Pine Bluff (UAPB).

Two additional structured sessions will follow on Saturday, Feb. 24, and Saturday, March 17. Registration begins at 8:30 a.m. and sessions will begin at 9 a.m. and end at 4 p.m. for all three sessions.

Aimed primarily at limited-resource producers of specialty crops and livestock, the sessions will be led by Dr. Laurence Crane, vice-president – program outreach and risk management education, National Crop Insurances Service, Overland Park, Kansas; and Dr. Albert Essel, associate dean for Extension, Lincoln University, Jefferson City, Missouri. Participants will be introduced to the farm business planning process, learn and understand marketing principles, develop a personal marketing plan for their farm and network with producers.

Workshops will consist of formal instruction, group discussion, hands-on activities and take home assignments. Extension educators will be available to help participants complete homework assignments.

Enrollment is limited. Pre-registration is required to participate. Lunch will be provided. If you have special needs or to pre-register, contact Stephan Walker (870) 575-7237 or

The 1890 Extension Complex is located on the corner of L.A. “Prexy” Davis Drive and Oliver Road in Pine Bluff.

The University of Arkansas at Pine Bluff offers all of its Extension and Research programs and services without regard to race, color, sex, gender identity, sexual orientation, national origin, religion, age, disability, marital or veteran status, genetic information, or any other legally protected status, and is an Affirmative Action/Equal Opportunity Employer.


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